Only when you have thought carefully about who your target groups are, can you make decisions about which journey someone should take. By drawing up the Candidate Journey(s) we will find out together with you what your candidates really want and how we can improve the inspiration and quality of the conversion. It's important to know which specifications are important before applying and which obstacles need to be removed.
During the project Floyd & Hamilton will guide you through an interactive Workshop to map out these journeys and then use them to optimally set up the recruitment platform. In the Workshop we first determine the different personas and then what the (online) behaviour and information needs of these personas are during the orientation phase.